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Seatbelts keep people together. Campaign for Rodney District Council.
Featured in OSOCIO, a blog that focuses exclusively on social advertising campaign and non-profit campaigns which both strive to make people aware of world issues in order to make the world better.
A print and outdoor campaign for the Brandhouse's Drive Dry initiative, with an anti-drinking and driving message targeted at men. The campaign has been applauded by sober driving campaigners and a prisoner rights organization.
Saatchi New Zealand recently did a creative safe-driving billboard campaign, which showed a succession of family snapshots on roadside ads clustered closely together. “Don't let your life flash before you,†said the final boards. “Slow down.â€
This ad was created for the Dutch Association of Traffic Victims and says: “Every year 40 people die using a mobile phone while driving.†Notice how the cell phone looks like a coffin.
“Sleepiness is stronger than youâ€. Don't Drive Sleepy Project for ThaiHealth.
BMW - Don't drink and drive ad campaign.
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